Summary Collapse Distinction Analysis McKains Ebook PDF 8e51494ad

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by BusinessNews Publishing : Summary: Collapse of Distinction: Review and Analysis of McKain’s Book

ISBN : # | Date : 2013-02-15

Description :

PDF-b3cd6 | The must-read summary of Scott McKain’s book: “Collapse of Distinction: Stand Out and Move Up While Your Competition Fails”.This complete summary of the ideas from Scott McKain’s book “Collapse of Distinction” shows that instead of standardised products, customers crave distinction. They want products that stand out for all the right reasons because they are delivered by companies which are fanati… Summary: Collapse of Distinction: Review and Analysis of McKain’s Book


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Seven Strategies Building Customer Loyalty PDF Fbac5bc51

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by Paul R. Timm PhD : Seven Power Strategies for Building Customer Loyalty

ISBN : #081440569X | Date : 2001-04-15

Description :

PDF-edc18 | Nothing is more important to a company’s long-term health than customer loyalty – yet too many companies settle for empty customer service slogans, misguided programs, and sporadic training. This powerful book introduces a complete program that virtually guarantees customer retention and business growth – including high-impact tactics for consistently exceeding customer expectations through “A-plu… Seven Power Strategies for Building Customer Loyalty


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Consumer Behavior Marketing McGraw Hill Hardcover PDF 87aee5802

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: Consumer Behavior and Marketing Strategy [McGraw-Hill/Irwin Series in Marketing] by Peter,J. Paul, Olson, Jerry [McGraw-Hill/Irwin,2004] [Hardcover] 7TH EDITION

ISBN : # | Date :

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Change Management Including Featured Leading PDF B839b038f

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HBR’s 10 Must Reads on Change Management (including featured article “Leading Change,” by John P. Kotter) PDF




by Harvard Business Review : HBR’s 10 Must Reads on Change Management (including featured article “Leading Change,” by John P. Kotter)

ISBN : #1633694518 | Date : 2011-03-08

Description :

PDF-214d2 | Most company’s change initiatives fail. Yours don’t have to.If you read nothing else on change management, read these 10 articles (featuring “Leading Change,” by John P. Kotter). We’ve combed through hundreds of Harvard Business Review articles and selected the most important ones to help you spearhead change in your organization.HBR’s 10 Must Reads on Change Management will inspire you to:Lea… HBR’s 10 Must Reads on Change Management (including featured article “Leading Change,” by John P. Kotter)


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Competitive Edge Innovation Sustains Advantage PDF F699883cf

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by John David Legge : The Competitive Edge: How Innovation Creates and Sustains the Competitive Advantage

ISBN : #1863732721 | Date : 1992-07-17

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PDF-2c520 | This book aims to be that rare thing in management writing: at once original, readable and immediately useful. John Legge argues that it is innovation which will give Australian enterprises a competitive edge; and it is innovative firms which will be the basis of a prosperous Australian economy. The trick is making innovative products work in complex and turbulent markets. “The Competitive Edge” p… The Competitive Edge: How Innovation Creates and Sustains the Competitive Advantage


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Marketing Through Turbulent Times Darroch PDF 6dc14ea46

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by Jenny Darroch : Marketing Through Turbulent Times

ISBN : #0230237304 | Date : 2009-10-23

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PDF-f2863 | Marketing Through Turbulent Times offers a range of tools, principles and approaches for decision makers who want to lead their organization toward a robust future by ensuring that their marketing strategies are not only relevant for today’s difficult environment but will also lay the foundation for innovative growth opportunities…. Marketing Through Turbulent Times


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Behavioural Economics Consumer Policy Contracts PDF 08d1890c1

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Behavioural Economics in Consumer Policy: The Economic Analysis of Standard Terms in Consumer Contracts Revisited (European Studies in Law and Economics) PDF




by Hanneke Luth : Behavioural Economics in Consumer Policy: The Economic Analysis of Standard Terms in Consumer Contracts Revisited (European Studies in Law and Economics)

ISBN : #9400000863 | Date : 2010-11-15

Description :

PDF-9eae8 | One of the main questions pertaining to policy interventions in consumer policy nowadays is: What to do with behavioral insights? This book presents a systematic research method for assessing policy questions from an economic and a behavioral economic perspective. Policy makers, practitioners, and academics alike can draw relevant insights from the application of behavioral economics to policy. By… Behavioural Economics in Consumer Policy: The Economic Analysis of Standard Terms in Consumer Contracts Revisited (European Studies in Law and Economics)


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by Dave Kurlan : Baseline Selling: How to Become a Sales Superstar by Using What You Already Know about the Game of Baseball

ISBN : #1420895664 | Date : 2005-11-22

Description :

PDF-26e16 | Baseline Selling – How to Become a Sales Superstar by Using What You Already Know About the Game of Baseball, will dramatically change the way we approach the sales process, replacing the gratuitous complexity advocated by today’s sales “experts” with an elegant and very effective simplicity. Studies have shown that the selling techniques of the last two decades have had very little impact on most… Baseline Selling: How to Become a Sales Superstar by Using What You Already Know about the Game of Baseball


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Assessing Different Marketing Practice Uncertainty PDF Da413a55f

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Assessing the Different Roles of Marketing Theory and Practice in the Jaws of Economic Uncertainty: Proceedings of the 2004 Academy of Marketing … of the Academy of Marketing Science) PDF




: Assessing the Different Roles of Marketing Theory and Practice in the Jaws of Economic Uncertainty: Proceedings of the 2004 Academy of Marketing … of the Academy of Marketing Science)

ISBN : #3319118447 | Date : 2014-11-10

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Consumer Behavior Marketing Strategy 8th PDF 84c21e8e1

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: Consumer Behavior & Marketing Strategy 8th EDITION

ISBN : # | Date : 2007

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PDF-991ed | … Consumer Behavior & Marketing Strategy 8th EDITION


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